Listening to your customers

Martin Grunstein (see www.martingrunstein.com.au) is an outstanding Australian speaker and his focus is customer service. I recently listened to a radio interview with Martin. He told of the importance of **listening** to your customers so you can do something different for them. And, Martin told, it is this **something different** they will remember and talk about forever!

He gave a great example of how one of his clients - **Lexus - in Pursuit of Perfection** - adapts this listening lesson. He told how one Lexus salesmen listened intently to a woman while taking her for a test drive. During the conversation she told how **Buddy Holly** was her favourite entertainer.

Can you imagine how surprised the same woman was when she took delivery of her new Lexus and there was a case full of Buddy Holly CD’s on the seat of the car with a thank you note from the salesman. WOW! That is goooooooooood!

We will talk again soon.