Marketing lesson from the Berlin Wall

Recently, when I was in Berlin, I stayed at The Westin Hotel. (What a great hotel...excellent staff...and perhaps the best buffet breakfast I have ever experienced).

But what really attracted my attention was the huge slab of concrete near the entrance to the hotel. It was a part of the infamous Berlin Wall that divided East and West Germany from 1961 to 1989.

And it prompted me to think about the possibilities of having something of an historical nature at front of Hotels, Restaurants, Pubs, Clubs or Motels as a way to stand out from the herd. Wherever you are in the world there is always some interesting history or story that would interest tourists and visitors. Ummmmmm. What do you think? Anything come to mind that would work in your place or a business near you? Love to hear your thoughts.

Sincerely

Max Hitchins - The Hospitality Doctor - with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars max@hitchins.com.au International Telephone: + 61 419 53 63 73 (Within Australia): 0419 53 63 73 Max Hitchins - The Hospitality Doctor - with Secrets, Tips, Tonics and Remedies to fill your Rooms, Restaurants and Bars max@hitchins.com.au International Telephone: + 61 419 53 63 73 (Within Australia): 0419 53 63 73.

PS. "Mr. Gorbachev, tear down this wall!"
(Ronald Reagan, President of the United States, speech at the Brandenburg Gate, 1987)