Sunday, January 13, 2008

Thinking outside the box
















Thinking outside the box

Hotels throughout the world continually address the problem of how to get house guests to eat ‘in-house’ rather than eating in restaurants out side the hotel.

Recently Bernard Rodriguez, the General Manager of The Charter House Hotel in Hong Kong wrote to me with an interesting idea he has reduced into his Hotel. It’s called Pizza Express.

““Max, In your travels," wrote Bernard "I’m sure you have noted most room service menus and promotional flyers in guest rooms are rarely noticed. As we are always looking for a way to increase our room service sales we decided to try this novel idea in our guest rooms."

"We decided to place an empty Pizza box on the writing table in each guestroom. We believed as people are inherently curious, they would open the Pizza box. Inside our box we placed a mouth watering Pizza menu. Thought you would like to know this simple idea has trebled our room service sales."


Well done Bernard - and thanks for sharing.