Chelton Crow, from the Mansfield Hotel at Mansfield, tells why he continues to attend Max's Marketing Sessions.

Attendees at the conclusion of an AHA VIC 'Marketing with Max' session for the High Country of Victoria Hoteliers. It was held at the at the Mansfield Hotel, Mansfield VIC.

Mansfield Hotel Victoria

Recently I gave a marketing seminar for the Victorian Hotels Association at the Mansfield Hotel, Mansfield in the High Country of Victoria. The hotel is run by Sue Crow and her son Chelton. It is an outstanding operation. Yet, a number of previous operators had ‘gone bust’ in the same hotel.

I asked Chelton and Sue how they had created such a successful operation. (The hotel has won awards for being the Best Hotel in country Victoria without gaming). “There are three things,” said Chelton. (1) Creating a WOW factor with our Pizza Oven (2) Providing outstanding food and (3) and the most important factor - employing and working with staff who really enjoy working here.

Rest Room advertising

If you are not using the space in your Rest Rooms for advertising you are missing a marketing opportunity to a captive market.

An interesting menu in Hawaii

Recently I was in Hawaii and had dinner at Chucks Steakhouse at Sheraton Outrigger Hotel. They use a large bottle for a menu which I found interesting.